Friday, June 14, 2013

Google will enhance its mapping service with Waze traffic

Google's acquisition of Waze was incredibly smart for two reasons: it strengthens its existing Maps platform, and hurts its competitors. The search giant will enhance its mapping service with Waze traffic, you can expect to see some of Waze's features making their way into Google Maps. By simply driving with Waze open, drivers passively contribute traffic info that benefits their local driving community. Users can also edit maps with details like gas prices, speed traps, road construction and traffic accidents. Google will be able to tap into Waze's technology to provide more useful information about local traffic conditions.

Google buys Waze map app for $1bn. The only bigger purchases are Motorola Mobility Holdings for $12.4 billion last year, DoubleClick for $3.2 billion in 2008 and YouTube for $1.76 billion in 2006. Waze ranks as the fourth most expensive acquisition. Google wants to be the layer of location on the Web, and they're willing to pay $1 billion to get it. also Google wants to prevent Facebook buying Waze. Both Google and Facebook both want to know where you are, as the companies reportedly eye Israeli mapping app Waze.

 34 million subscribers to the free app, and expectations that it will have 70 million by the end of the year. slowly the financial community are seeing the advantages of mass collaboration. they can see the financial benefits too. That’s a big endorsement of a new business model. the long-term cash generation potential of this company makes the shares worth owning from here.

No comments:

Post a Comment